Master's Degree Programme in Digital Marketing and Corporate Communication, Master of Science in Economics and Business Administration (2 yrs)

Degree name
Master of Science (Economics and Business Administration)
Planned duration
2 years
Studies begin
Autumn 2018
Extent of the study programme
120 ECTS credits
Language of instruction
Degree level
Master's degree
Tuition fee per year for non-EU/EEA students
10 000 Euros

Study objectives

Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme forerunner in the education landscape.

The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit sector and private sector. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners. 

Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For example, almost everyone in Finland uses online banking and owns a smartphone. We also have the lowest mobile data prices in the whole world. Recently Finland was ranked 1st in how well it embraces information technology ahead of Singapore and Sweden. Thus, studying digital marketing and communication in one of the leading universities in Finland is a perfect place for students enrolling in this programme.

More about the language of instruction

This Master’s Degree Programme is taught entirely in English.

Study contents

The Master’s Programme in Digital Marketing and Corporate Communication educates professionals of digital marketing for the needs of both nonprofit sector and private sector. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. 

DMCC graduates master the core content areas of their discipline from four perspectives: 1) identifying the core theories and areas ofdigital marketing and corporate communication, 2) classifies the core objectives and tasks of digital marketing and corporate communication, 3) managing customer and stakeholder relationships with digital tools, and 4) applying principles of business ethics related to decision-making.

Additional information on the structure and contents of the programme is available here.

Tuition fees

In Finnish universities, there are no tuition fees for EU/EEA citizens. Tuition fees concern only non-EU/EEA degree students who start their studies in English-taught Master's degree programmes in August 2017 or after that.

The tuition fee is 10 000 euros / academic year.

The fees will not concern those non-EU/EEA students who

  • have started their studies before autumn 2017
  • are enrolled in Doctoral/PhD level studies and research
  • study in degree programmes taught in Finnish
  • are EU/EEA citizens or their family members (spouse / child)
  • are already residing in Finland or some other EU country on a permanent basis (i.e. are equivalent to EU citizens *)

*) continuous (A) or permanent (P/P-EU) residence permit type

University of Jyväskylä has scholarships available for students who are required to pay tuition fees. Scholarships are applied for when applying for the admission to the programme.

For more information about tuition fees and scholarships visit:

Structure of studies

The complete studies total 120 ECTS credits. Studying full time, students will graduate within 2 years.

The modes of study vary and they are planned to meet the learning objectives of each course. Modes of study include contact teaching, independent study, project work, and workplace learning.

Additional information on the structure and contents of the programme is available here.

Final project

The topic of the Master’s thesis is related to the digital marketing and communication research group’s focus areas. The topic can be either chosen independently, or given by the programme instructors.

Along the Master’s thesis process, you will take part in a thesis seminar. In the seminar you will present your own research plan and hear about other students' progress. Your thesis supervisor will guide and support you throughout the thesis process.

While writing your Master’s thesis, you will learn about independent information retrieval, critical evaluation of information, as well as the generation and application of new knowledge. After completing your Master's thesis you have acquired many generic skills related to working life, such as problem-solving skills, project management skills, and self-study and self-management skills.

Career opportunities

We expect graduates from the programme to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions such as:

Digital Marketing Manager

Marketing Manager


Sales Manager

Communications Planner

Business Coach

Marketing Coordinator

Marketing and Communications Manager

Customer Relationship Manager

Digital Marketing Planner

Brand manager


The graduates receive a Master of Science (Economics and Business Administration) degree (major: Digital Marketing and Corporate Communication).

Co-operation with other parties

The programme collaborates closely with the practitioners of both marketing and communications. Experts from businesses will provide a number of visitor lectures on various courses and collaborate both in student work (group work, case studies etc.) as well as faculty research (research projects, research visits etc.). Integrating practitioners’ input into the programme improves its practical relevance and provides students with networking opportunities.

Research focus

The master’s programme is linked with the Digital Marketing and Communication (DMC) research group. The group consists of academic and industry award winning faculty and focuses on the effects of digitalization on customers, stakeholders, businesses and societies in close collaboration with industry partners. The group attempts to add knowledge on the use of digital and social media in business and corporate communication, as well as describe their intangible and tangible contribution to value creation. Further, the group focuses on the effectiveness of digital communication and marketing, and develops their measurement practices.

Recent projects have dealt with digital marketing communications in industrial companies, transparency of sponsored content and SMEs responses to the changing marketing communications landscape. Current projects examine digital customer experience in the contexts of retailing, online shopping, mobile banking and other mobile services. The objective of the group is to contribute to the growing discussion in marketing theory dealing with the impacts of digital and social media on customer engagement, customer experience management, marketing communications, corporate communications, value creation, business-to-business marketing and marketing strategy. The research group uses both qualitative and quantitative research methods and collects data internationally.

Postgraduate study opportunities

This Master’s programme qualifies graduates to continue to doctoral studies. The DMC research group is regularly looking for new talented research-oriented doctoral students to work in their various industry and academic projects.

Application period: Master's Degree Programmes (University of Jyväskylä) (15.11.2017 at 08:00 - 10.01.2018 at 15:00)

Student admission to study programme

The selection process comprises two parts:

1) Reviewing the application documents

2) Personal interview

Phase I: Assessment of eligible applicants based on the application documents

You will receive an e-mail notification when the documents have been pre-processed and, if necessary, a request to supplement the application.

The student selection committee at JYU assesses the content of the applications. Ineligible applications will be disregarded. The selection committee will rate the applications on the basis of their academic background, motivation letter, research interests and proven experience in the field. The different aspects of the application will have the following weights:

Selection criteria Points
Educational background 0-8
Motivation letter 0-8
Knowledge of English language  0-2
Relevant work (or other) experience 0-2
Total max.  20

The student selection team ranks the eligible applications and makes a pre-selection. The highest scoring applicants will be invited to a personal / internet interview. Applicants living in Finland will be expected to come to the personal interview if invited.


Phase II: Interviews and final student selection

The points for the interview are allotted as follows:

Analytical skills 0-5 points
Knowledge of the field of study 0-5 points
Applicant’s motivation 0-7 points
Spoken English  0-3 points

The final score is a combination of the application score (max. 20 points) and the interview score (max. 20 points) so the final maximum score is 40 points.

Last application round 25 points was required for a study place.


Required degree

Bachelor’s degree (academic first cycle degree), relevant to the field of education, and completed with good grades. Admission of an applicant graduating after the application deadline is conditional till s/he submits the degree certificate, the deadline being July 17th, 2018.

English language proficiency

English language proficiency demonstrated is only one of the following ways:

1)      Upper secondary school degree, English being the medium of instruction, from the following countries: Finland, Sweden, Norway, Denmark, Iceland, Great Britain, Ireland, the United States, Canada, Australia or New Zealand.

2)      Bachelor’s Degree (or Master’s Degree), English being the medium of instruction, from the following countries: EU/EEA country, Switzerland, the United States, Canada, Australia or New Zealand. The degree must be fully completed in English and the thesis must be written in English. The language of instruction must be clearly marked in the degree certificate or transcript of records, or other official document provided by the higher education institution in question.

3)      a TOEFL (Test of English as a Foreign Language) score of 600 (paper-based) or 100 (internet-based)

4)      an IELTS (International English Language Testing System) score of 7

5)      a Cambridge ESOL’s Certificate of Proficiency in English (CPE) or Cambridge ESOL’s Certificate in Advanced English (CAE) grade C or above

6)      PTE (Pearson Test of English) 65

7)      National Certificate of Language Proficiency (YKI) for English with skill level 4 or higher (in all 4 sections)

8)      Applicant has graduated  from a Finnish institute of higher education, or s/he is completing a Finnish higher education degree, and the degree includes at least 6 ECTS academic English (Common European Framework of Reference for Languages levels B2-C1 and field-specific terminology)

Please note:

As there are often some delays in the language proficiency processing, please ensure that you register for the language test well in advance of the application deadline so that the test can be completed and the results received in time to meet the deadline. It usually takes approximately a month for the test results to arrive at the institution.

If the results of the language test are below the required minimum, the application will not be processed.

IELTS, TOEFL and PTE are valid for two years. The test result must be valid during the application period.

Required attachments

Required attachments

1)      Officially certified transcript of records from the student’s institute of higher education both in the original language and in English (translated by an authorised translator). In cases where the original language is English, one certified copy is sufficient. Note that the transcript is a document containing information on courses taken and grades and credits obtained. A certificate of registration or a diploma is not sufficient.  All educational documents must be officially certified by the awarding institution, or legalised. Officially certified copies issued by a Finnish notary public will also be accepted. Additional information:

2)      Officially certified copies of degree certificates both in the original language and in English (translated by an authorised translator). In cases where the original language is Finnish or English, one certified copy is sufficient. All educational documents must be officially certified by the awarding institution, or legalised. Officially certified copies issued by a Finnish notary public will also be accepted. Additional information:

3)      Copy of a residence permit that exempts its holder from paying tuition. Required only from applicants who are liable to pay tuition based on their nationality, but are in possession of a residence permit that exempts them from paying tuition. Such residence permits include: EU Blue Card, type A or P residence permit card in Finland, P-EU residence permit card, or an EU Family Member’s Residence Card in Finland.

4)      Copy of a valid passport (the identification pages with name, date, place and expiry date) or other identification document (i.e. personal identity card, driving license)

5)      Certificate of English language proficiency

6)      Curriculum Vitae (CV)

7)      Motivation letter

All attachments should be sent by the end of the application round (January 10th, 2018).

Attachment Delivery address Deadline
Required attachments
University Admissions Finland
Unioninkatu 40 C
10.01.2018 15:00

Additional information on applying

Application round opens: November  15th, 2017

Application deadline: January 10th, 2018

Accepting a study place: April 20th, 2018

Commencement of the studies: September 1st, 2018

Tuition fee 10 000 euros per year for non-EU/EEA citizens (tuition fee to be confirmed at university level).

Request for rectification:

Admissions services

Admission Services

Visiting address:
ADMISSION SERVICES, Seminaarinkatu 15 (T-building), 2nd floor

Postal address:
ADMISSION SERVICES P.O.Box 35, 40014 University of Jyväskylä

Telephone: +358 40 805 3018

Jyväskylä University School of Business and Economics

Student benefits

Information on living expenses

In Finland, the general cost of living is relatively high. You must be able to cover your everyday living expenses independently so you should have at least 700-900 euros per month at your disposal. When applying for student residence permit, you (unless you are EU/EEA student) will need to show, that you have at least 560 € per month (6720€ per year) at your disposal. This is the absolute minimum required by the immigration authorities. EU citizens who come to Finland to study do not need to apply for a student residence permit, however they should also be able to cover their living costs independently.

Please look also at the information concerning the tuition fees charged (from non-EU/EEA students).

The average monthly living expenses for a student in Finland are approximately 700-900€. This may vary a bit, depending on your study location in Finland – for example, accommodation and other living costs are not necessarily so high in Jyväskylä than other larger cities.

As a student you can get discounts in student restaurants and cafeterias, public transport, etc. Student housing with shared facilities is usually a low-cost accommodation option.

You can’t be guaranteed to find employment during your studies so it is not possible to cover part of your living expenses doing work.

Financing your studies

The University of Jyväskylä offers high-quality, research-based Master’s degree programmes in English.

In compliance with Section 10 of the Universities Act (558/2009), a university must charge a fee of at least EUR 1,500 per an academic year from a student admitted to education other than bachelor’s or master’s degree studies in Finnish. Fees are not charged to a citizen of a state belonging to the European Economic Area or to a person who is equivalent to a European Union citizen under a treaty concluded by the European Union and its Member States with another contracting party, or to a family member of the individual. Nor is a fee charged to a person with the European Union Blue Card, a permanent residence permit or a long-term resident’s EU residence permit issued to a third-country national referred to the Finnish Aliens Act, or to a family member of the individual. The Aliens Act is applied in the definition of persons regarded as family members. Furthermore, no fee is charged to a student participating in commissioned education in compliance with Section 9 of the Universities Act.

A university must have a scholarship system to support the studies of students participating in fee-charging degree education.

For further information, please see: tuition fees and scholarship.

The cost of course literature is not very high, since most of the course books can be borrowed from the University Library.

International students cannot apply for student loans and grants in Finland, unless you have lived in Finland for the past two years in some other capacity than that of a student and can be considered permanent residents in Finland. Further information:

Health care services

The Finnish Student Health Service (generally referred to as YTHS) provides health and medical care for Bachelor's and Master's level students who have joined the Student Union. Doctoral students are not entitled to the services of YTHS. For further information, please see: healtcare.

Information about accommodations

Comfortable student apartments are located within walking distance or a short bus ride away from the campus.

Student housing in Jyväskylä is provided by KOAS (The Central Finland Housing Foundation) and Kortepohja Student Village. The student apartments are located about 2.5 - 4 kilometers from the University main campus and the city center. Degree students should apply for accommodation as soon as they have been admitted to the University of Jyväskylä.


All students studying at the University of Jyväskylä are responsible for obtaining their own insurance. You should therefore acquire your own health, accident and travel insurance before coming to Finland.

Contact details

Visiting address:
Jyväskylän yliopiston kauppakorkeakoulu, Agora

Postal address:
PL 35 (Agora)