Master's Degree Programme in Digital Marketing and Corporate Communication
Why this programme?
Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme a forerunner in the education landscape.
Finland is among the leading countries in the world in terms of how organizations and inhabitants use information and communications technology (ICT). For instance, almost everyone in Finland uses online banking and owns a smartphone, and we have the lowest mobile data prices in the whole world.
Programme info
Applications for Master's Degree Programmes can be submitted once a year in January. The next call for applications is in January 2025.
The complete studies total 120 ECTS credits. Studying full time, students will graduate within 2 years. This Master’s Degree Programme is taught entirely in English. Studies begin in September and there is no mid-point entry to the programme. After graduation, students are awarded the title Master of Science (Economics and Business Administration) degree (major: Digital Marketing and Corporate Communication).
Student profile
The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit sector and private sector. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field.
Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society. The programme is being taught by academics working in the Digital Marketing and Communication research group at JSBE and both national and international practitioners.
Career
We expect graduates from the programme to work in expert and managerial positions in Marketing, Communications, Digital Marketing etc. Our recent graduates from our Finnish Master’s Programme in Marketing work in positions such as: Digital Marketing Manager, Marketing Manager, Consultant, Sales Manager, Communications Planner, Business Coach, Marketing Coordinator.
The programme collaborates closely with the practitioners of both marketing and communications. Experts from businesses will provide a number of visitor lectures on various courses and collaborate both in student work (group work, case studies etc.) as well as faculty research (research projects, research visits etc.). Integrating practitioners’ input into the programme improves its practical relevance and provides students with networking opportunities.
How and when to apply?
The next call for applications is in January 2025
In order to be eligible to international master’s programmes at the University of Jyväskylä, applicants must hold (or must complete by our deadline) a bachelor’s degree, master's degree or equivalent from a recognised institution of higher education. Please note also, that all applicants, even native speakers, must demonstrate their English language proficiency in one of the ways mentioned in the admission criteria.
The online application form will be available in the Studyinfo.fi portal only during the application period. In addition to the online application form, the applicant needs to submit the required attachments mentioned in the programme-specific admission criteria and on the application form.
Well before you apply, please read carefully the general instructions for applying and the programme-specific admission criteria below.
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Contact us
If you have questions concerning the admission process, please contact JYU Admission Services: admissions@jyu.fi
About tuition fees and the scholarship programme for students liable to pay tuition fees, please contact the International Office: degree-students@jyu.fi
If you have programme-specific questions for example on studies in the programme, or the suitability of the field of your previous degree when applying to the programme, please contact us: dmcc-info@jyu.fi
