Case Tavinsulka

Team: Anna Zumegen, Dimitrii Matiushin, Saule Ismagulova, Subin Kim & Vilma Torppala

The team conducted a project for Tavinsulka (https://www.tavinsulka.com/) which offers experiences in nature - mainly on the water. The goal of the project was to attract more customers - especially in the preseason (April - June). The focus of the project was on creation and implementation of marketing ideas. Therefore, the team worked on the development of a new webpage.

The team also created a new promotion video and promotion material for the social media channels. Additionally, the team launched a spring campaign with the focus on attracting students from Jyväskylä to try out the services of Tavinsulka. The team also coordinated an advertisement, which was published from a media agency in a well-known newspaper for central Finland.